New Product Descriptions, Segment Personalization, Brand Alignment Scores, and Web Copy Optimization Functions in Essential Motivation Deliver Powerful AI Self-Service
LAS VEGAS, March 18, 2024 /PRNewswire/ -- Today at Shoptalk 2024 (Booth #504), Persado, the Motivation Artificial Intelligence (AI) company, announced innovations in generative AI (GenAI) content and image creation for retailers, financial services companies, and digital agencies. Available this spring in the Persado Essential Motivation self-service platform, the new content copilot tools help ensure the best on-brand messages for engaging customers across email, web, mobile, and social channels.
First launched in August 2023, Persado Essential Motivation is a self-service GenAI solution that accelerates marketing content outputs, boosts outcomes, and increases compliance throughout customer journeys. The product leverages Persado's Motivation AI platform, which uses advanced machine learning, natural language processing, and deep learning transformer models to understand copy intent and create messages that motivate consumer action. To date, Persado has driven $4.25B in incremental revenue for its customers.
New industry-first functionality in Essential Motivation further extends the power of Motivation AI at scale to merchandising, product, and web teams. The innovations enable copywriters, brands, and digital performance marketers to generate content rapidly, get instant feedback on brand compliance then safely deploy to market and reap substantial benefits.
Persado empowers brands and digital agencies to unlock the full potential of their digital marketing by creating content that drives meaningful customer experiences. Unlike other large language models (LLMs), which learn from the wide internet, Persado's Motivation AI platform and LLMs are trained on real interactions and transaction data from 1.2 billion consumers. This unique foundation empowers marketers to measure and refine language, emotional response, and engagement—reducing risk and boosting performance. Persado-generated content outperforms human and generic LLM content 96 percent of the time, resulting in a 40 percent average improvement in performance.
For more information about Persado Essential Motivation, as well as Persado Dynamic Motivation solution, visit https://www.persado.com/product/platform/.
Shoptalk attendees can hear Persado President and Co-founder, Assaf Baciu, speak during the Shoptalk "Tech Solution Spotlight: New Marketing Technologies," panel on Tuesday, March 19 at 8:30 am.
About Persado
Persado provides the only Motivation AI platform that generates personalized communications at scale, inspiring each individual to engage and act. Many of the world's largest brands, including Ally Bank, Coach, Dropbox, JP Morgan Chase, Marks & Spencer, Tapestry brands, and Verizon, rely on Persado to engage customers across their journey, from acquisition communications to online cart conversion. Persado's award-winning Generative AI for the enterprise is trained on responses from 1.2B consumers direct response actions across industries, enabling marketers to motivate customers and drive significant business value.
View original content to download multimedia:https://www.prnewswire.com/news-releases/persado-genai-innovations-transform-how-marketers-create-high-performing-brand-compliant-content-302091510.html
SOURCE Persado Inc.