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Our subscription economy research data shows the extreme proliferation of subscription billing across many different segments, such as TV & video and physical goods boxes, with growth of over 200% forecast between 2022 and 2026. At the same time, the rate of illegitimate chargebacks, also known as friendly fraud or first-party misuse, is on the rise. According to data from the Merchant Risk Council, it was the fastest-growing type of fraud between 2019 and 2021. As merchants across industries expand their subscription billing operations, mitigating the risks posed by chargebacks will be key to long-term success.