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The buy now, pay later (BNPL) market is growing rapidly, and many merchants are debating whether they should jump on board. Because the industry is relatively new, however, in-depth information can be hard to find. That's why we've put together this Guru Guide on BNPL. The guide lays out the current state of the BNPL world, looking at the market share of the major providers and analyzing the BNPL customer base. It discusses the relationship between providers and merchants and the risks of fraud and disputes associated with BNPL purchases. It also examines the threats and opportunities on the horizon.